GUEST BLOGGING PLAYBOOK:
Master the Craft of Generating High Quality Backlinks with Guest Blogging.
If you are not using guest blogging for your business then you should be, and if you are an individual who loves to write, then you should start writing guest blogs.
DO YOU KNOW?
Marketers prefer Guest blogging as their top marketing priority
A survey done by referralrock shows that 60% respondents usually write 1-5 guest posts per month.
It is interesting that 2 out of 70 respondents of the survey write almost 25 guest posts every month.
It means, there are only 3% respondents who write 25 or more guest posts every month.
Let’s show you some more facts that might leave you surprised:
IN THIS PLAYBOOK I’M GOING TO TAKE YOU THROUGH:
1.1 WHAT IS GUEST BLOGGING?
Guest blogging is one of the well-known strategies that bloggers use to increase audience over and pull organic traffic towards website. In Guest Blogging, a blogger writes the content for a website that belongs to some other company or individual.
If you are a marketer, then you might agree that “writing a guest post is the best way to bring organic traffic over your website.”
Moreover, it is a great way to attain high-quality backlinks or you can say juicy links that will give you leads all the time. Even it helps to make a bond with other guest bloggers.
USUALLY, GUEST BLOGGERS WRITE BLOGS WITH A MOTIVE TO:
- 1Share their experiences with audience in various fields.
- 2Increase more targeted audience over the website.
- 3Build a strong relationship between the peers and respective Industries.
- 4Enhance brand awareness and credibility.
- 5Guest blogging to effectively boost your SEO
With the right type of content, you can get all these benefits.
Guest blogging always brings a number of benefits for the guest blogger as well as the website, hosting the content.
Before you start with Guest Blogging, it’s a must that you have a clear idea of what you are actually looking for. So, have a look at the Industry blogs posted by the non-competitor companies where you can share the right insights with your readers.
As long as you are thoughtful and careful about writing unique and high-quality content for the authorized website.
It will be the best way to build domain authority and get good SEO rankings. All you need to do is identify the other legitimate websites where you can share your articles as a guest blogger.
1.2 WHY GUEST BLOGGING?
Guest blogging offers a number of benefits for bloggers and businesses. When you share your expertise on the website of another company, it allows you to build yourself as an authority figure in the market.
Also, featuring guest blogs on your own blog can help you to share fresh content with a unique perspective for the audience. It is a great way of keeping the readers busy-not to mention the promotional boost occurs when a blogger shares their posts via a personal network.
And here is why guest blogging is good for your business.
1.2.1 BENEFITS OF GUEST BLOGGING
Guest Posting can be one of the best marketing techniques to make an investment. If you want to increase your brand awareness and built a strong relationship with the targeted audience, Guest Blogging can offer a number of benefits – both for a blogger as well as the company.
So, here are some of the benefits of guest blogging:
High-quality blogs play a very important role in making your website relevant as well as popular. With the help of authoritative and well-written blog posts and articles, a website can build itself as an authority on the subject.
The guest bloggers get benefits from posting the content on the sites which are promoting the authentic articles to the readers who genuinely search for the useful information. This helps the guest bloggers to develop his or her authority as a quality blogger.
Built Online Influence
When we are talking about influence then, we would like you to know that we are not talking about the expertise or authority. Here, we are just talking about the real influence which can be either positive or negative.
Guest blogging can be a great medium of leaving a positive influence on your readers. You may wonder that it is not possible to influence the readers on your blog, but in reality, you will be able to reach more audience with the combination of the audience of other bloggers together.
Helps to establish your social media profile
You may not care about the subscribers or traffic, but you will surely care about a strong fan following on Twitter and Facebook
There are a number of stories about the individuals on Twitter that include a link to follow them in their guest post just to get hundreds of followers a day.
Branding and Increases awareness
Guest blogging is not just about making money, but it is also about spreading awareness among the readers about different concerns and issues that may affect them in their real life.
Guest posting is a great medium to build your own brand name and to increase its popularity. It allows you to share information and ideas with the readers who are genuinely interested in the knowledge you are providing to them.
Your niche writing skills can earn you name and fame. There are a number of websites that publish an author’s picture to lend the posts authenticity.
Guest posting is an excellent medium to communicate with the right audience for the right concerns. Its benefits cannot be ignored by a blogger. It allows bloggers to express themselves through their guest post that may not be possible through any other medium.
As per the business perspective, Guest Blogging can help you to increase brand awareness and business credibility.
I guess you have understood the importance and benefits of guest blogging. Now you must know the role goals play in Guest Blogging.
So, let’s move forward and understand the importance of Goals in Guest Blogging.
Here, this part will guide you about all the goals related to Guest Blogging. But before that let me help you to understand “why you need to set goals.”
2.1 WHY YOU NEED TO SET GOALS?
You will agree with me that Goals are important in every aspect of life. Whether it is your daily routine or your business, without a goal is like walking in the dark without knowing the destination.
“A Goal Properly Set is Halfway Reached”
Before starting any task it is good if you set Goals. Because once you set goals you have already completed half of your task.
Similarly, you need goals that will help you with your Guest blogging. So, before doing guest blogging, first set goals. It helps you to stay in control while doing your task, thus, determine your goals before doing guest blogging.
2.2 PERCEIVE YOUR GOALS
In the initial phase of Guest Blogging, firstly you have to decide or know your goals for guest blogging. Just like all other marketing strategies, Guest blogging can only be effective if you start by understanding your goals. Once you know your goals, you’ll understand where you were heading.
Now, you might be thinking “What type of goals are there in Guest blogging?”. Typically, there are a few main goals for Guest blogging. Take a look:
- 1Want to mark your place as an authority in the industry.
- 2Want to bring traffic on your website.
- 3Generating backlinks to your website.
- 4Want to increase audience on your social media.
- 5Attracting Inbound links for improving SEO.
Having these goals in your mind will help you to manage all your tasks throughout Guest Blogging. Even, you can set your own goals, say, your website is for pharmaceuticals so you can set your Goal to target only healthcare website for Guest Blogging.
Moreover, the right content in the top blogs will help you to accomplish all your goals. In case, you want to mark a place as an authority or increase traffic on your website then you have to find blogs which have a good sized engaged audience.
If you want to generate backlinks for your website then target blogs with strong and high DA (Domain Authority).
3.1 WHAT IS PROSPECTING?
Prospecting is an initial stage of Guest Blogging that helps you to find out the potential prospects or websites and in guest blogging, it helps to find out the relevant website.
The main purpose of prospecting is to reach the webmaster and pitch them for Guest blogging. After that, interact systematically with the leads so that you can convert them into prospects.
3.1.1 STEP TO DO PROSPECTING EFFECTIVELY
Let’s show you the Steps for doing Guest Post Prospecting effectively:
Step 1: Select Target Keywords
Before you search for the Guest post prospects, it is important that you must have a clear idea about what you are writing. Just figure out some general guest post topics and campaigns and keywords you are going to target with the content. The targeted keywords must be based upon your prospecting search.
Step 2: Use Advanced Search Queries
Relax! Advanced search queries are quite simple. Use the google search operator for finding the sites with particular mentions of the guest posts.
For example – While searching you can use “write for us” query as the title with your targeted keywords. It will help you to find out the pages that have “write for us” in the title and keyword in the topic.
Also, if there is a demand of any specific region audience then you can directly apply a filter on Google search engine by following Settings > Search setting > Region setting. From there you can select a region whose audience you want to target.
Following are some search queries which can help you in finding the guest post. Always remember to include the targeted keywords in your search.
- intitle:“write for us”
- “write for us”
- intitle:“contribute to”
- “guest author”
- “guest post by”
- “submission guidelines”
- “guest post”
- “This guest post is from”
- “guest blogger”
- Keyword + “Archive” or Keyword + “blog”
- Keyword/yourCompetitorName + “guest blog”
- Keyword/yourCompetitorName + “guest blogger”
- Keyword/yourCompetitorName + “guest Column”
- Keyword/yourCompetitorName + “guest article”
- Keyword/yourCompetitorName + “guest post”
- Keyword/yourCompetitorName + “guest author”
- Keyword/yourCompetitorName + “guest Column”
- Keyword/yourCompetitorName + “write for us”
- Keyword/yourCompetitorName + “write for me”
- Keyword/yourCompetitorName + inurl:contributors
- Keyword/yourCompetitorName + “contribute to this site”
- Keyword/yourCompetitorName + “become a contributor”
- Keyword/yourCompetitorName + “guest article” + inanchor:contact
- Keyword/yourCompetitorName + “guest post” + inanchor:contact
- Keyword/yourCompetitorName + “guest blog” + inanchor:contact
- Keyword/yourCompetitorName + “guest author”+ inanchor:contact
- Keyword/yourCompetitorName + “guest blogger” + inanchor:contact
- Keyword/yourCompetitorName + “guest Column” + inanchor:contact
Step 3: Turn On the MozBar
MozBar supports the ultimate feature which allows you to see the individual’s site data directly in the SERPs. MozBar is important as it allows you to see the Domain Authority and Spam score for analyzing the site quality at just a single glance even without opening it.
You can not consider the Domain Authority as a perfect metric, but it can be really helpful in filtering the low-quality sites which are not useful for you. Though a highly relevant site with lower DA can be useful to target links, so it is not bad to consider the site with low DA.
Step 4: Filter by Date.
You can filter the search results by date, and while using filter consider “past year” option. This will filter out all the deactivated sites and the sites which are not accepting Guest post presently. If a year is not delivering the expected outcomes, you can consider the past 2 years.
Step 5: More Search Results Per Page.
One of the best ways of google customization is to modify the number of results being displayed on every page by expanding it up to 100. This way, you can keep scrolling without switching to the other page.
For this, choose “Settings > Search Settings > Results Per Page.”
Results per Page Settings.
Step 6: Start Opening Up Links!
Now as you have filtered the expanded the search result page and also has a domain authority, you can start with the qualifying process. After this, you have to choose the sites which looks most relevant and valuable.
Open the website in a new tab and find out which sites are the most relevant to proceed further. For this you need to consider certain things:
Domain Authority: As we have mentioned step three, you cannot consider the domain as the perfect metric but it can help you to analyze the site quality. Prefer the sites having 30 DA or above.
Domain Itself: Is this your competitor’s site? Is the site affiliated with your competitor? Is it a big domain such as HuffPo where you are unlikely to publish your guest post. If you know about your space, you can choose the sites as per your convenience.
Metadata: You can get to know a lot about the website through its title and description. Try to get all the information and if you see any targeted keyword, you may open it.
Step 7: Manually Qualifying a Site
As now you have opened so many tabs with the guest post placements. Narrow down the site by taking a quick look. Since all the sites having a low domain are already filtered and in competitor’s sites, there are certain factors that you still need to consider.
Do they have a blog or resource page?
The site you have found might be great but make sure that they have resource or blog section on their site where they post the editorial content.
Is the blog updated regularly?
If no updates have been done in the past few months there are chances that the site is not being used longer.
Do they have recent guest posts?
Chances of getting a positive response increases on the sites that post the authentic content regularly.
Do they link out in those guest posts?
If you want to build the links with your guest post then it is important to make sure that they have included the link in content body and the author bio.
Are the links followed?
This is the time where you can use the NoFollow tool. This chrome extension highlights the nofollow links automatically on the different webpages. If all the links are not followed, it is not worth to use.
Do they have editorial guidelines?
Many of the websites provide their guidelines for Guest Content online. Read the guidelines and check whether your content meets all those requirements.
Is their content relevant to your business?
Check out the content and make sure that you are providing valuable information.
Is it a quality site?
Does the website regularly post the content on different topics, does it advertise the big letter and accept the guest posting with dofollow links? Does the site have more advertisements than the content on the page?
If there is a red flag, close the tab.
Step 8: Save websites in your database
Once your site passes every qualifier, you can quickly save the site in a database by using any prospecting tool.
Now, you can add the notes which you require later, such as
“A link to contact page or the editorial page, or the note about the content type you may need later.”
Once you have added websites to the database, you can close the tab. Your pre-qualified website will be waiting for you and you are all set to reach out.
Note: There are various prospecting tools available in the market but you can try buzzstream because it is the best tool available for the link building.
Also, it helps to keep track of the websites that you reach. The Buzzmarker tool can easily add the new website to your contact lists.
Step 9: Repeat!
Try the advanced queries and the new keywords and keep on going tool you get the strong list of saved targets.
3.2 WAYS TO FIND WEBSITES THAT ACCEPT GUEST POSTS.
Finding Guest Blogging opportunities is like, looking out for the best places to guest post. Here, your main focus should be on finding the websites that are relevant to your industry or niche. Or you can search for blogs that match the following criteria:
- 1The content must be focused on your industry or niche.
- 2The blog audience must have an interest in your industry.
- 3The blogs must have engaged readership (promotion of blogs on social media sites).
- 4The owner of the blog is active on the social media sites ( so they promote your work on their social site).
Google is the best place for finding guest post opportunities. You can use different types of Keyword searches for finding the blogs which accept your guest posts as mentioned below. Just replace ‘Keyword’ with the keyword belongs to your industry.
- 1Keyword “Submit a Guest Post.”
- 2Keyword “Guest Post”
- 3Keyword “Guest Post Guidelines.”
- 4Keyword “Accepting Guests Posts.”
- 5Keyword “Guest posts by.”
These searches will show you the guideline page of the guest posting websites.
Prolific Guest bloggers
Do you know about any Prolific Guest Blogger in your niche? If you read the blogs that belong to your industry ( and that you should) then, you will come to know that these are the name that you will see again and again while writing the content for others.
For online marketers, the list includes names like Marcus Sheridan, Gregory Ciotti, Leo Widrich, Danny Iny, Neil Patel, and many others. Use Google and search for the name of prolific guest bloggers present in your industry accompanied by the Phrase “Guest Post by”.
This will display the results of all the websites on which your prolific guest bloggers have posted the blogs.
Usually, these websites are the best option to post a guest post. And, the plus point is, you will get to know about the guest bloggers present in your Industry.
If you have ever done the backlink analysis of your competitors while doing the SEO campaign, chances are that many of the competitors may have a backlink from their own Guest post.
By using the tools like ahrefs, Open Site Explorer, SemRush you can check out the backlinks of your competitors and the respective blogs written by them.
In case, you have no access to this kind of tools, you can search on google for the link- domain.com “guest post” (write competitor’s domain in the place of Domain.com). It will analyze and show you all the websites for which your competitors have written blog posts.
There are a number of Guest bloggers who shared their blog posts on the social media network. Though, the most convenient way to make a search can be ‘Twitter’.
You can search on Twitter by using keyword “guest post” and it will display you the list of latest tweets done on the guest posts within the Industry.
All you need is to follow the links to find out which blogs are accepting guest posts.
Last but not least, you can go for MyBlogGuest. All you need to do is sign in and after that, you can search for the blogs that accept guest posts. Provide your own details and mention that you are looking forward to writing a guest post on some specific topic, so that blog owners will able to find you easily.
After you are done with prospecting, you get a number of websites for guest blogging.
So, make a list of websites.
And here comes the important part “To pitch websites that you prospected.” So to help you pitch website effectively, Guest blogging outreach plays an important role in it.
Outreach is an essential process in the guest blogging, it is a strategic way to connect with your target audience or website. So, this chapter is dedicated to outreach, and here you will understand the ways that will help you to improve your guest blogging outreach.
Let’s move further and understand:
4.1 HOW TO DO EFFECTIVE OUTREACH?
Great Outreach will help you to build valuable links.
So, if you need real and valuable links then you need to understand that, it comes from people not from websites. And to gather links, you need to effectively communicate with these people.
By using effective communication you can bring various benefits.
Like you can bring targeted traffic that helps your services and products to get seen by the right audience. Also, outreach to your specific niche blog websites, this will help you gain exposure and credibility within your industry.
So here we are, let’s discuss the underlying principles that will help you to design an effective outreach. Here, we cover all the essential basics that you should know while doing outreach:
Your understanding of your business is the first thing which you really need for effective outreach. So, make sure that you fully understand your business.
Moreover, it doesn’t matter whether you are doing outreach for a client or your business; there are certain key factors to consider.
Target Audience/Buyer Personas:
Identify your target audience, it will help to understand key traits and attributes of your target audience. Keep them in mind while doing all your outreach efforts.
By this, you save a lot of time and only target audience of your niche.
Every business provides some unique value to their customers. So, you need to understand the unique values that your business provides. Proper understanding will help you to communicate your value succinctly and clearly.
Ensure that you have a complete understanding of the company’s style/branding.
Once you have proper understanding then only you can match the company’s branding in your outreach.
In the outreach process, a complete understanding of the business is a crucial step; you can’t ignore it. If you are unable to express the Unique Value of your business, then you’ll not be effective in convincing someone to link to your or client website.
UNDERSTAND YOUR LINK TARGET
Once you have refined your outreach list it’s time to dive into research.
The goal of this research is to familiarize yourself with the people you’ll be contacting and ensure you fully understand the people behind the websites you’re targeting.
Understanding the person behind the website will allow you to:
Communicate intelligently about their industry
Speak persuasively to why a link will benefit their website
Explain why their audience will benefit from the link
Communicating effectively relies upon the ability to speak directly to your audience.
You must be able to explain them, in their terms, “why your link would be valuable to their site”- outreach should always be about your target audience, not you. In order to persuasively explain why they should link, you need to understand their motivations and their industry.
Obviously, you won’t be able to know everything about a person from simply looking at their website. However, you can get a good idea of their interests and begin to understand what’s important to them.
It is equally important to understand their site’s readership/audience.
Often the best way to get through to a webmaster is by clearly demonstrating how your link would be useful to their audience. If you understand the wants and needs of the website audience, then you can easily explain “how a link to your site would fulfil those wants and needs.”
Even when it would be valuable for another website to link to yours, the ability to explain why it’s valuable and imperative. Persuasive and effective communication within outreach is critical.
CRAFTING YOUR OUTREACH
Now that you have a polished outreach list and a firm understanding of your link targets, it is time to start crafting your outreach messages.
To be effective with your outreach, you will need some trial and error to discover what works best in your particular niche or industry. However, there are some universal best practices to follow at the start of a campaign:
- 1Always personalize
- 2Always be polite
- 3Don’t settle for contact forms
- 4Follow website guidelines
- 5Follow up
These are some of the accepted best practices that are essential to crafting effective outreach. Adhering to these best practices will provide you with a solid foundation for your outreach from which you can then experiment with.
4.2 TOOLS YOU CAN USE FOR OUTREACH
After understanding the business, you’ll need a centralized location where you can keep track of your link building before you start a campaign.
So to keep track, your linking building needs an outreach list.
In the market, there are various tools available that will help you to design your outreach list. Here are a few potential tools that you can look forward to creating an outreach list:
Buzzstream is basically an email outreach tool, and one of the best things about this tool is that it automatically searches contact information of the website which you are browsing.
If there are no contact details found than the tool will search for social media profiles and contact forms. So, if you find any website reliable or you think it can turn into an opportunity, you can save their contact details.
By this you can make the entire list of links, also you can make list accessible to the rest of the team. Other than saving contact detail and making a list of links, the tool also comes with email templates.
Yes! You heard it right, Email Templates.
By using email templates, you can save a lot of time and also focus on the essential while doing outreach.
As buzzstream is a web-based tool, it allows multiple users to log in and use Buzzstream.
There might be multiple campaigns, to provide better handling to your Outreach efforts.
Buzzstream also comes with various features that help in checking DA (Domain Authority), Relationship stage, track post frequency, and overall of brands which you are browsing.
While tracking the email outreach, you can even record a relationship with other influencers and bloggers.
You can even filter the influencers on the basis of website tags, type, ranking, etc.
ClearVoice is another tool in a row which you can use for managing your outreach related task. If you want to build a successful online marketing strategy then the ClearVoice is the best support for you.
It is not just a valuable source where you can find expert writers and order posts. But a source where you get ideas regarding the trending topics in specific industries. The ideas regarding trending topics help in updating your blog with the article that appeals to your readers and, thus, increases in traffic flow.
Also, the tool is efficient in finding influential experts and authors from different niches that’s why marketers consider it as the best blogger outreach tool. Even, by using its advanced search you can able to search for specific websites, authors, and topics.
Moreover, the tool also helps you to easily identify the influential authors. It means you can see the score of the writer which is based on certain criteria such as the number of websites on which the writer contributed, the number of people sharing their content, etc.
And ClearVoice is most effective for freelancers as well as Agencies/ brands.
ClearVoice dashboards and calendars is a single place from where you can access your activity, progress, teams, content, approval, and funds.
The Tool comes with popular CMS and Payment methods.
You can see the reports of the trending topics in your industry.
The in-house writer and freelance enjoy its automated content workflow.
The feature of In-app messaging allows you to leave comments for the writer in real-time.
4.3 TEMPLATE FOR OUTREACH
Most Outreach Emails Are Ignored or Deleted
You may have heard that it’s challenging to get people to reply to cold outreach emails. According to our data, poor response rates do appear to be the norm.
According to backlinko, only 8.5% of all outreach emails receive a response.
The fact that 91.5% of cold outreach messages are ignored may not come as a surprise. After all, generic outreach emails like this are extremely common:
Key Takeaway: 91.5% of outreach emails are ignored
Ideal Outreach Email Subject Line Length Is 36-50 Characters
One of the backlinko studies found that long subject lines get a significantly higher response rate than shorter subject lines.
Sending Follow-up Messages Significantly Improves Response Rates
Should you send follow-up messages to people that don’t reply to your initial outreach?
According to backlinko, they found that multiple outreach messages work better than a single message:
Why do follow-ups work so well?
Simply put: people receive lots of emails in their inbox every day. In fact, The Radicati Group found that the average office worker receives 121 emails per day.
With 100+ emails to check through per day, the chances of your single outreach email getting seen, opened and replied to are pretty little.
But when you send more than one message, you have yet another chance to stand out and push through the noise in someone’s inbox.
Of course, there’s a right and a wrong way to send follow-up messages.
Annoying follow-ups like these can damage relationships, lead to spam complaints, and overall, do more harm than good.
However, gentle follow-ups that provide additional context can improve conversions without burning bridges.
Key Takeaway: Follow-ups can significantly improve outreach conversion rates. In fact, a single additional follow-up message can lead to 65.8% more replies.
Reaching Out to Several Contacts Increases the Odds of a Response
As per the Backlinko, the effect that reaching out to several contacts at the same organization had on outreach conversions.
And they found that, compared to a single contact, sending emails to more than one contact improves response rates by 93%.
Backlinko team also looked at “how outreach success rate correlated with a number of contacts”. They found that “more contacts lead to more responses.”
However, they found a point of diminishing returns at 5+ contacts.
If you’re reaching out to a single-author blog, you probably don’t need to worry about sending messages to several different contacts.
However, multiple contacts become important when reaching out to large websites with dozens of employees. That’s because it can be hard to tell who exactly is responsible for which task.
Personalized Subject Lines Lead to More Replies
Personalizing emails is considered as best practice in an outreach. However, there hasn’t been any research done to support this strategy.
That’s why Backlinko investigates the effect of personalization on outreach email replies. They specifically compared the response rates between messages that did and didn’t use personalized subject lines.
Their data showed that personalized subject lines got nearly 1/3rd more replies than those without personalization.
Why do personalized subject lines lead to more responses?
Although it’s hard to reply to this question. But, personalized subject lines will help you to stand out in audiences inbox.
5.1 WHAT YOU NEED TO DO BEFORE WRITING A CONTENT?
Once you have determined that blogs can bring a great opportunity for you, it’s high time to start with your own guest blogging.
Here are some basics you need to consider to create your own guest blog:
Read the Guidelines
Very simple, if you have covered all the guidelines set by the editor while writing a guest blog, it will increase the chances of acceptance. Thus, read all the provided guidelines before you start the guest blogging. The guidelines include the rules and regulations related to:
Images ( only from trusted and acceptable sources).
A number of links you can allow to include in the post.
Style, Tone and Formality level.
The editor must provide you with some good examples of the content published on the blog. Sometimes the guidelines are not clearly provided- even if the editor is picky. In such situations, do not hesitate to ask questions for clearing your doubts.
Let your Expertise shine
Expertise is not only about the knowledge you have, but how you use that knowledge. The best content always connects the dots and enlighten the reading process. You do not need to explain everything about the process you are following for the way of your thinking. All you need is to provide a window into the world.
Merging the professional and personal brand is good if it is the right fit for your personal and professional life. This may help you to receive positive feedback from the users about your post transparency.
Depending upon the type of audience, you are required to display the expertise through combining:
Story ( the way you did it).
Data ( proof that you worked on it ).
Example ( the final outcome).
Every guest posting opportunity involves the challenges to maintain the perfect balance between story, data, an example. Thus, it is important for you to have proper interaction with your editors to ensure clear expectations.
Let it flow
When it is about keeping your audience engaged, flow in the post plays a very important role. Your entire guest post must be read in a way that it is written in just one sitting by one person ( even if you have taken a couple of days to write the entire post). Every idea or tip must get connected to the next.
While a number of copywriters are accustomed to writing for the keyword density, you will able to find out that more natural inclusion of the keyword occurs if you prefer to use the focus keyword. You can use the focus keyword in your:
Title of the post.
Body copy ( here you can use keyword couple of times).
Meta description ( Important – As a guest blogger, you do not need to provide the meta description, but it works as a gesture and just takes a couple of seconds).
If you are using the general keywords, prefer to consider the long tail keywords. For example- This post has the main focus on the “Guest Blogging ( which is a general and highly competitive keyword) and ” how to write a guest blog” ( it is a search phrase or a specific question).
Add appropriate backlinks
While putting the link back to your own website, always link to the other authoritative websites. Prefer to consider the sites having high domain authority or Alexa ranking. Chances are that you get some relevant resources on the selected topic. You can also include the other credited statistics and citations with the links back to those websites.
It is also considered as a best practice for including the internal links – link belongs to the other block post or a page present on the website for which you creating the guest post.
Include the images
Visuals make your content more attractive and easy to understand. As guest bloggers, when you provide visuals, it shows that you worked hard to put some extra efforts in the presentation.
In addition, it reduces the work of editor ( as long as images included are in approved layout or format and have all the required permissions).
Ideally, you must include a visual break after every 300 words or less. This can include the custom image, click to tweet, stock photo or embedded video or audio. But, one thing you need to keep in mind that whatever image or video you use that must be in high quality.
Always remember to use only those images which you are permitted to use. Also, provide the permission line, link to the source ( if required) and credit.
Proofread your work
The editors always look over your copy before publishing it. But still, you can prevent silly mistakes and increase the accepting chances by proofreading your content.
You can do it yourself or ask someone to do it for you before submitting your work.
Along with checking for spelling and grammar, a good edit also checks all the links and analyze the content flow.
If you are relied upon the other sources for maintaining the quality then make sure that you have a Copyscape test for ensuring the uniqueness of your content.
Write with the authority
You are writing a guest blog on the topic because you are the resident expert. Avoid using phrases such as ” I think” or any other phrase which can make the reader doubt on your expertise on the selected topic. As a blogger always write ‘What will I do or do not’ instead of ” I may think about doing”.
Include a Call-to-Action (CTA)
At the end of your guest post, always tell your readers that what should they do. Include more onsite resources for the readers, it will help them to learn more about the services.
Your call to action always depends upon the tone and editorial guidelines. It is always recommended to ask your readers to comment with their thoughts ( if your blog includes the comment section).
This will help to understand the reader’s perspective and always please the editor. Most importantly, always respond back to the reader’s comments on the blog.
5.2 THINGS TO TAKE CARE WHILE WRITING A GUEST POST
The writing done in any form which is completely original (with this I mean 100% original), requires a certain level of creativity. And it is something which is really hard to learn, but still, it is possible if you practice hard.
Even though creativity plays a major role in writing. No matter, one can understand and practice some specific skills that help you to get better.
You may not be a bestselling author but, a guest blogging is quite different from this. It includes a far less Academic Staff and more what the audience actually care about. If you have good knowledge about the basics of blogging, you can make a difference and achieve good success as a blogger.
If you want to create something decent, you need to prepare yourself and make all the required arrangements for better comfort. There are a number of ideas and thoughts which flows constantly through your mind.
All you need is to focus on your thoughts and utilize them to get something worthy. Here we are sharing some important steps which can help you to make your guest blogging more attractive and effective:
Make Yourself Comfortable
Everyone has their own comfort level.
Some people like to write in the daylight, some in a quiet room and some people prefer to work during the night. Thus, always work as per your comfort level.
You can sit in a quiet room, shut the windows and doors, get yourself a cup of tea or whatever you like, do what makes you feel comfortable.
To have a complete focus on the content you are writing, you need to eliminate all kinds of distractions around you.
You can discuss your requirements with the employer to make a perfectly peaceful atmosphere to work.
Your surroundings always have a great impact on your work!
You may have some amazing idea in your mind but suddenly forget because of the distractions around you. Thus, you need to take care of everything and prefer to make notes. So whenever you got the idea you can note it done.
Be an Expert on the topic
Before you start to write anything, make sure that you have enough knowledge about the topic. Take your time and have detailed research on the topic.
Understand the business or industry requirement before you begin to work.
Some people prefer to do this task simultaneously along with their writing and after that proceed further. Though this method is not effective enough as every time you learn something new, you need to edit the previous information.
Sometimes, the information you have written previously is not correct and you have to delete that as you may have understood it in a wrong way. Thus, it is better to have detailed knowledge in advance before you start your work.
When you have detailed and deep knowledge and you are familiar with the topic, you will be able to write better content with complete uniqueness and quality.
When you are writing on a particular and having research on it simultaneously, you get distracted. The reason could be opening and closing of web browser every time minimizing the document, email and many more.
But, if you have complete knowledge about the topic in advance, you will not face such hurdles.
Why are you writing? For some people, it’s a business requirement and for the others, it’s their job or maybe the person wants to earn fame on the web. Whatever the reason is, make sure that you put enough effort to achieve something amazing and out-of-the-box.
For creating something useful have detailed research on the topic thoroughly. Whatever topic you have selected, there is always a 99.9% chance that someone has already written the content on it.
You can go through the content of other bloggers and get no more details and information about the topic you have selected. There is always some information available for you online.
Constant research can help you to stay updated with the relevant topics, news and make sure that you are not creating something outdated. Even if you feel like you are up to date, prefer 10 to 15 minutes to search for something new related to your topic
Outline Your Content
Before you start writing, try to make the structure of the content in your mind. You must have a clear knowledge about the sections you are going to include, the information you are going to provide in the introduction, the number of points you are going to cover and if there is something valuable if you want to share.
Make a note of all these things so that you do not skip anything even by mistake. After that, structure this information on the paper accordingly. If you have enough practice, you can do all this just in your head but writing it down on a paper is always the best idea to be considered.
Ok, the hardest part about writing is probably the simplest. Don’t think too much: just start writing. This is an issue that seemed very complicated for me when I was writing my first articles.
The problem was “I tried to imagine the post in my head as clearly as possible and then start writing.”
As a result, words wouldn’t come in the correct order and thoughts got either too spread out or weaved into each other to create a mess. You don’t need all of that, just start writing.
Ideas and words will come as you move along. It’s much like eating: you might not be hungry at first when you sit around the table, but as you start eating your appetite increases in the process.
Write first, edit later
This is a very common mistake that lots of people encounter when writing. Well, it’s not technically a mistake. It’s not “wrong” to edit every sentence and paragraph as you progress, but it’s extremely inefficient, time-consuming and tiring as hell.
Write all of the content you want to cover first, edit, proofread, format, etc. later. If you don’t have a proofreader or an editor to help you out, then put some amount of time between writing and editing your post.
A few hours are enough. The idea is that you will be much more effective when editing your post after some time, than if you do that immediately.
I also get some new ideas that could be added to the post when looking at it with a fresh eye and it also helps in proofreading.
When you are writing for long hours on end, your punctuation and spelling skills tend to go down, since they too take a certain amount of energy. You have already exhausted your brain with writing, give it some time to recover.
Small Breaks are Great
Take short breaks. This is very important for a number of reasons: first, you need to flex your muscles from time to time and get the blood flowing due to various possible health issues.
Second, you are not a machine: your brain needs to rest a bit, especially if the writing process was intensive. Here is when you can check your mail, jump on your social media account, make a phone call or have a smoke.
I sometimes get great ideas for the topic I am writing randomly during the short breaks. They pop into the mind from nowhere when you are a bit relaxed and mostly, they turn out to be useful.
Consider taking short, 5 minute breaks every 20-25 minutes. It’s important to not make the breaks too short or too long. If you are facing a decision on making breaks shorter or longer, make them shorter.
Longer breaks will get your thoughts stranding too far off and it will be much harder to gather them back together.
Okay, now your article gets published and you gaining traffic from your guest post.
It’s great! But still, the job isn’t finished yet.
5.1 WHAT YOU NEED TO DO BEFORE WRITING A CONTENT?
Okay, now your article gets published and you gaining traffic from your guest post.
It’s great! But still, the job isn’t finished yet.
Here are the steps that you should follow once your guest post gets published. Believe me, it will help to gain maximum traffic from your guest post.
You must respond to the comments over your Post
Usually, mostly bloggers got disappear once their guest post goes live. Never do that!
It’s completely their loss.
Here are three reasons that will help you to understand “Why responding to comments on your guest post is important?”
Once you define your point in your post, it’s your task to respond to the queries of readers who took time to read your post. Never leave them unattended.
However, the reader’s comments will help you to understand how successful your Guest post is. Also, comments will help you to identify the real problems of readers and based on the feedback you can create your future guest post proposals.
Every blog holds there own set of loyal readers. When any of the reader comments on your post, respond to them. It’s a great chance for you to make a new connection and enhance your approach.
Genuinely replying to the reader’s comments can bring you admirers and a lot of respect. And most of the time it will bring new guest blog opportunities.
Must Promote your Guest Post opportunities
As you’ve worked really hard to publish your guest post on the top blog. Now, it is the time to brag about it over social media platforms.
By promoting your guest post over social media will help you to improve the brand image. Sometimes, it introduces new opportunities for you.
Let’s move forward and understand some more ways to boost your published post.
You can start with email list subscribers, share your blog post with your email list subscribers. Don’t worry about sending the audience to an external website, it’s your post and it only enhances your reputation among readers.
Share your content on Social media, share it on Twitter, Facebook, and take help of buffer, it will help you to repeatedly share your post in various time zones.
Browse for Facebook groups that match your guest blog niche. Once you find it, share your post in relevant groups.
Twitter is really effective, try to connect with power users of your niche and let them know about the guest blog. Doing this will enhance your reputation and as a bonus, you might get a few Retweets.
Try to tag your host blog in every promotional activity. In this way, you make sure that the host blog must know the efforts you are putting in to promote your blog post.
Stay connected with Editor
“Must Send a thank you email.”
After your guest post goes live, in few hours send a genuine thank you email to the editor for appreciating the decision of giving you the opportunity to write for their blog.
Also, let them know that you are available to work on any new ideas.
Add Guest post link to your Blog
Your published Guest post is like a vote of confidence regarding your content by the established websites. So use them to enhance the credibility of your business/blog.
You can do it in a number of ways.
You can add a “Guest Posts” page over your blog. Over that page, list all links to your latest guest posts.
It is safe if you make the links nofollow. It will prevent you from Google penalty for exchangeable linking.
In your blog content use references to your guest post.
7.1 WHY YOU NEED TO PROMOTE YOUR PUBLISHED BLOG POST
JUMPSTART TRAFFIC WITH A TEASER EMAIL
Your first step after your blog gets published is to bring immediate traffic to the blog post. So, the most obvious way one can perform is by promoting the post over your own email list.
These days many people prefer to include an entire blog post in their emails.
But, Believe Me! You shouldn’t do that.
Now, you must be thinking, Why? The reason why I’m saying it is because doing this doesn’t get you any traffic!
Think like this, if you provide the complete post in your subscriber’s inbox than they don’t have to visit your blog to see your post. Even, it makes them less likely to read, share or comment on your blog post.
So instead of the entire blog, try to use brief “teaser email” that allure your subscribers and bring them to your blog.
If your blog is amazing then there are good chances that your subscribers can share your post with their friends. In this way, people outside of your email list also discover your blog post.
DEPLOY A NEVER-ENDING SOCIAL MEDIA CAMPAIGN
Nowadays, average bloggers prefer to share their post over Social media, but smart bloggers prefer to create evergreen social media campaigns.
Yes! An evergreen social media campaigns.
Basically, it is a series of social media updates which recycles itself constantly. So, rather than just sharing your blog a few times, your post gets promoted again and again; just like autopilot.
Now, you think how is it possible?
It is possible and you can set this up by using a tool known as MeetEdgar. Using this tool, you can create a library that holds social media updates. Also, it aligns with a queue that automatically fills itself using your library updates.
Now, you know it is possible. So, here let me share some ideas regarding your Social media updates that you can add in your evergreen campaign:
- Share headline or Use a variation of headline regarding your post.
- You can share a quote or extract on from your post.
- Try to share any image or infographic from your post.
- If you featured any influencer in the post, then tag that influencer.
GO HUNTING FOR JUICY BACKLINKS
If you desire to gain more views over your content then you need to help it rise in Google’s ranks.
And to improve the ranking, you have to provide valid information to show Google that your Blog post deserves to be on page one. Particularly, you require high-quality backlinks from your niche. By this, the search engine identifies that your post is high-quality by association.
Moreover, you can search for other blog owners who might want a link on your blog post. So do Google searches related to your blog topic. As a result, you will see a list of posts and resource posts that have links to other blog posts similar to yours.
Google phrases like:
- “[your topic] links”
- “[your topic] resources”
- “[your topic] ways”
- “[your topic] tips”
Once you make a list of blogs that you want to reach out.
Make a list of blogs that you want to reach out to and then find the contact info of the people in charge. Send them an email explaining that you enjoyed reading their post and that you wrote one on a related topic.
Tell them you’d love to know what they think. Then, if you get a positive response, ask whether they’d consider adding the line to their post if they think their audience would be interested.
PERFORM A 10-MINUTE INTERNAL LINK AUDIT
Speaking of links, that’s something you should take care off on your own blog as well.
Interlinking of your blog posts with each other makes it easier for Google to index. Even helps rank in search engines, and it keeps readers browsing your blog!
So set 10 minutes aside to do an internal link audit. Take a look at other posts you’ve written, and check if you can add any links to them that point to your newly published post. Make a game of it, and see how many internal links you can add in just 10 minutes!
DIG DEEP INTO THE DATA
This activity is one of the most overlooked, but also one of the most important. If you don’t analyze your post’s performance, how will you ever know what’s working and what’s not?
Set up a Google Analytics account to see whether your promotion strategies are working.
Look at the data a week after your post to see how well it did immediately after publication. Did it get as much traffic to your post as you were expecting?
“How long did visitors stick around to read your post, and did they convert to subscribers?
How much of your existing traffic is from social vs. referrals (people linking to your post) vs. direct channels (your teaser email)?”
For example, if you have lots of direct but no social traffic, that could mean that you’re doing a great job with your teaser email, but it underperformed in the social arena.
Then, make sure you check the post’s data periodically to see how it’s doing traffic-wise. (More on that in a second.)
GIVE EVERY POST THE BEST CHANCE YOU CAN
If you think your work is over as soon as you click “publish,” it’s time to think again.
Because what you do once your post is live is even more important than what you do before. Taking your foot off the gas can mean that all the efforts you spent writing your post, go to waste.
So instead of writing post after post, spend some time getting people to read the ones you’ve already written. Try some of the above tasks on your older posts, and keep them in mind for your next ones.
Stop neglecting your posts after you publish them and get them the attention they deserve.
7.2 HOW YOU CAN PROMOTE YOUR BLOG POST.
Writing high quality and unique content is not enough. You also need to promote your blog post, otherwise, it is just a waste of your time and hard work which you have utilized to write great content.
Here, we are going to cover the different ways through which you can promote your blog posts in the right manner. Thus, it will be able to reach the target audience and assist them by providing the exact information they want.
So, let’s move forward and identify the various ways that you can use to promote your blogs:
7.2.1 EMAIL OUTREACH
Email might be a crowded channel, but it can be one of the best ways to find someone who is interested to share your content on social media sites. One of the best ways to identify the right individuals is by using the tool known as Buzzsumo.
The tool provides 14 days free trial, therefore, you do not need to spend any money at the initial guest post promote your blogs. Once the trial is over, you can purchase a paid version. This tool can be a bit expensive, but if you are using the right kind of tactics, and you will be able to cover your costs easily.
Buzzsumo allows the user to find out the trending content over popular websites. All in all, it is great for content seekers. Basically, the tool ranks content on the basis of the number of times it has been shared and it holds Twitter, Facebook, Pinterest, and Facebook as their main sharing sources.
Moreover, you should consider trying this tool because it not only tells the trending content. But, also allow the user to identify “who is sharing the content over social media.”
7.2.2 PAID PROMOTION
Another option which you can opt for promoting your blog post is by doing paid promotion. The method can be a little expensive if you do not have a clear idea of what you are exactly doing.
Let’s have a look at how you can do this in a proper manner.
Always remember, the cheapest form of paid traffic is the easiest to convert. Lets, consider Facebook at the moment. It is because Facebook supports some incredible targeting features that can help you to make sure that your Blog posts are being shown to the users who are interested to get engaged.
When you promote your Blog posts by following this way, you will be able to retain the maximum number of visitors to your blog.
7.2.3 USE SOCIAL MEDIA SITES
It is one of the most advanced tactics that you can use to promote your blog posts, but only if you do it in a proper manner. This tactic can provide you with some great outcomes.
The main idea behind this is:
You are going to identify the people who are talking about the content which is related to your post. After that, you are going to let those people know that you have got something similar to what they want.
If we talk about Google Alerts, there are two different ways through which you can do this. First, you can participate in the comment section of the blog posted by someone else. Or second, you can approach an audience using an email. And, if you are using Twitter, you can tweet or directly message someone.
HERE, HOW CAN USE GOOGLE ALERTS FOR PROMOTING YOUR CONTENT?
You can start with setting up the Google Alerts, it will send you an update regarding the content which is related to what you are exactly looking for the promotion.
For example- You have a Blog Post covering the topic email marketing.
Go to: https://www.google.com/alerts
In the dialogue box, enter email marketing. After that, when you scroll down you will able to see the content related to your topic. Here, you will notice that content is sorted in the terms of ‘Web’ and ”News’. You can use both sections.
POST TO SOCIAL MEDIA PLATFORMS
Another way you can use for promoting your blog post on social media sites. In the present date, most of the bloggers use social media sites for driving traffic to their blog.
You may think that you require a large following on social media sites to work this out for you but this is not necessary. Even with the small following and less sharing, you can generate positive results.
Less sharing probably do not have a plan or strategies, when it’s about promoting the content. And, if they have, then they might be using the strategies that are not effective enough. So let’s take a look at how you can save yourself from becoming the part of this state.
FIRST OF ALL,
Start communicating in the popular Facebook group that comes under your niche.
For example – You are in the ‘Gym’ niche.
To find out the gym related groups, you need to search ‘Gym’ in the Facebook search box.
After that, click on the group tab and you will able to see the list of groups which are dedicated to the Gym related knowledge.
After finding the groups, you need to join them. Always remember, however, you do not need to join all the groups. The reason is, some of these groups are designed just to help some smaller niches which come under the larger niche.
You can promote your content on your own social media profiles.
When it is about posting the content on your own profile or fan page, sometimes you may get a bit worried as you may not have a big fan following.
Though, this problem can be easily fixed.
Initially, you can run some ads to your fan page and once you run the ads successfully. You will be able to build a good audience in a short interval of time.
Next step can take you for the content promotion “Shout out for a Shout out.”
The idea is- you can post an update to your fan page and other fan pages that lies within your space. You can contact the other fan page and let them know that you follow them and promote their content on the social site.
At the same time, you can also ask them if they are interested to post a link to your fan page on their fan page. This will allow you to increase the fan following, also let other people belong to the same niche to do the same.
When it’s about social media promotion, then you can go for Pinterest. In case, you never heard about it then let me tell you, it’s a social networking site which is designed with a different approach.
- Pinterest is based on Images and it is not wrong to say that it is an Image-based social networking site. You can also use Pinterest to promote your guest blogs.
7.2.4 EMAIL MARKETING
Email marketing can be one of the effective ways of promoting content. Content promotion through email marketing can lead you to the increased traffic on your blog post.
If your content is engaging and compelling, the targeted audience won’t mind getting notified about the new content through an email.
Keep your email updates a pretty simple, provide an introduction in the first paragraph of the post and after that ask the people to click if they want to continue with the reading.
It is very important to make sure that small changes to the subject line description copy can be really helpful in improving the email open rates.
You can use the different text for every link, even if they are going on the same page. The strategy will give you expected outcomes if you can write equality subject lines in the first place.
It takes great practice to write a great subject line, but it is very important to pay attention to this because most of the email recipients open the emails based on the subject line.
When it is about content promotion, trust can be a great force multiplier. So, do whatever you can for building connections ahead of time.
8 REPEAT AND SCALE
The truth is, it is difficult (and probably impossible) to accurately scale your guest blogging. Not only because no one pays for you to do it, but because it is an optional task used for the sake of visibility.
So you reach to the last topic of this playbook here you’ll learn and understand to scale and organize your guest blogging.
Usually, marketer thinks that scaling your guest blogging is really a tough task. It is not because no one pays to do it, but most guest bloggers take it as an optional task for the sake of visibility. But don’t worry, you can still get organized.
8.1 WAYS TO SCALE YOUR GUEST BLOGGING?
Here in this playbook, you’ll understand that “how you can scale your guest blogging.” Let’s see effective ways to scale and organize blog:
Firstly, don’t count links. It is the fastest way to feel discouraged.
So instead of getting discouraged, you should be checking the influence of your links by monitoring through link building and tracking.
How much times your post gets shared over social media sites. What people are talking about in comments, is there any contact from other blogs?
These are some questions you should ask yourself when you looking at your blog post-performance.
Also, resolve queries that appear in the comments.
Set an Email alert
When there is any relevant opportunity of guest posting, you will really want that you first know about it.
Create a web alert, it is a great way to start. As a result, you’ll receive alerts whenever any useful content comes on the internet. In this way, you too get inspired like you get ideas for your future guest posts.
There are a number of programs for doing this, but the best one is Google Alert. The best post I have discovered based on this subject is from the Search Engine Journal.
They provide a detailed explanation that how one can scale or automate his guest blogging with the help of Google Alerts as the reminder system.
Giving yourself a reminder can be the best way to proceed. You can get an alert whenever anything is going to be live or the submission or contest time opens up. And, if you have a regular guest posting gig, a reminder to inform you about the coming deadline. Anybody who has done the guest posting for a number of sources has a clear idea that how helpful it is.
Set up a Collaboration System
Do you have a guest bloggers team with whom you regularly work? Or maybe you just have one of two people who might be your close friends? Or you want a guest posting team for discussing the guest post ideas? Or would you like the bring the guest blogging team efforts together? Then, it is the best idea to get together for the little collaboration.
This brings the innovative ideas of different talented individuals together, with a combination of your creative ideas and knowledge. Even, if you have just brainstormed ideas, it is always nice to have a little influence from the outside.
For doing it more efficiently, you can try the Google Calendar or Google Spreadsheet.
Organize Your Contacts
Never lose track of your important contacts. Make a simple database with the help of Google Spreadsheet with contact details and other information about the guest blogger for whom you have worked in the past and those with whom you may work in the future.
This will always help you, as you can always have a ready list of potential people and blogs you have worked with in your past.
Use the Twitter List, add all the blogger for whom you contributing or ever contributed to a single list of Twitter and create a different column for that list in the Tweetdeck. Then, you will be able to tweet them easily and retweet their updates for creating closer contacts.