A survey done by referralrock shows that 60% respondents usually write 1-5 guest posts per month.

It is interesting that 2 out of 70 respondents of the survey write almost 25 guest posts every month.

It means, there are only 3% respondents who write 25 or more guest posts every month.
Let’s show you some more facts that might leave you surprised:

And here is why guest blogging is good for your business.

Guest Posting can be one of the best marketing techniques to make an investment. If you want to increase your brand awareness and built a strong relationship with the targeted audience, Guest Blogging can offer a number of benefits – both for a blogger as well as the company.

So, here are some of the benefits of guest blogging:

I guess you have understood the importance and benefits of guest blogging. Now you must know the role goals play in Guest Blogging.

So, let’s move forward and understand the importance of Goals in Guest Blogging.

Here, this part will guide you about all the goals related to Guest Blogging. But before that let me help you to understand “why you need to set goals.”

Outreach is an essential process in the guest blogging, it is a strategic way to connect with your target audience or website. So, this chapter is dedicated to outreach, and here you will understand the ways that will help you to improve your guest blogging outreach.

Let’s move further and understand:

Great Outreach will help you to build valuable links.

So, if you need real and valuable links then you need to understand that, it comes from people not from websites. And to gather links, you need to effectively communicate with these people.

By using effective communication you can bring various benefits.

Like you can bring targeted traffic that helps your services and products to get seen by the right audience. Also, outreach to your specific niche blog websites, this will help you gain exposure and credibility within your industry.

So here we are, let’s discuss the underlying principles that will help you to design an effective outreach. Here, we cover all the essential basics that you should know while doing outreach:

Your understanding of your business is the first thing which you really need for effective outreach. So, make sure that you fully understand your business.

Moreover, it doesn’t matter whether you are doing outreach for a client or your business; there are certain key factors to consider.

After understanding the business, you’ll need a centralized location where you can keep track of your link building before you start a campaign.

So to keep track, your linking building needs an outreach list.

In the market, there are various tools available that will help you to design your outreach list. Here are a few potential tools that you can look forward to creating an outreach list:

Buzzstream is basically an email outreach tool, and one of the best things about this tool is that it automatically searches contact information of the website which you are browsing.

If there are no contact details found than the tool will search for social media profiles and contact forms. So, if you find any website reliable or you think it can turn into an opportunity, you can save their contact details.

By this you can make the entire list of links, also you can make list accessible to the rest of the team. Other than saving contact detail and making a list of links, the tool also comes with email templates.

Yes! You heard it right, Email Templates.

By using email templates, you can save a lot of time and also focus on the essential while doing outreach.

ClearVoice is another tool in a row which you can use for managing your outreach related task. If you want to build a successful online marketing strategy then the ClearVoice is the best support for you.

It is not just a valuable source where you can find expert writers and order posts. But a source where you get ideas regarding the trending topics in specific industries. The ideas regarding trending topics help in updating your blog with the article that appeals to your readers and, thus, increases in traffic flow.

Also, the tool is efficient in finding influential experts and authors from different niches that’s why marketers consider it as the best blogger outreach tool. Even, by using its advanced search you can able to search for specific websites, authors, and topics.

Moreover, the tool also helps you to easily identify the influential authors. It means you can see the score of the writer which is based on certain criteria such as the number of websites on which the writer contributed, the number of people sharing their content, etc.
And ClearVoice is most effective for freelancers as well as Agencies/ brands.

Most Outreach Emails Are Ignored or Deleted

You may have heard that it’s challenging to get people to reply to cold outreach emails. According to our data, poor response rates do appear to be the norm.

According to backlinko, only 8.5% of all outreach emails receive a response.

Should you send follow-up messages to people that don’t reply to your initial outreach?

According to backlinko, they found that multiple outreach messages work better than a single message:

Simply put: people receive lots of emails in their inbox every day. In fact, The Radicati Group found that the average office worker receives 121 emails per day.

With 100+ emails to check through per day, the chances of your single outreach email getting seen, opened and replied to are pretty little.

But when you send more than one message, you have yet another chance to stand out and push through the noise in someone’s inbox.
Of course, there’s a right and a wrong way to send follow-up messages.

Annoying follow-ups like these can damage relationships, lead to spam complaints, and overall, do more harm than good.

As per the Backlinko, the effect that reaching out to several contacts at the same organization had on outreach conversions.

And they found that, compared to a single contact, sending emails to more than one contact improves response rates by 93%.

However, they found a point of diminishing returns at 5+ contacts.

If you’re reaching out to a single-author blog, you probably don’t need to worry about sending messages to several different contacts.
However, multiple contacts become important when reaching out to large websites with dozens of employees. That’s because it can be hard to tell who exactly is responsible for which task.

Personalizing emails is considered as best practice in an outreach. However, there hasn’t been any research done to support this strategy.
That’s why Backlinko investigates the effect of personalization on outreach email replies. They specifically compared the response rates between messages that did and didn’t use personalized subject lines.

Their data showed that personalized subject lines got nearly 1/3rd more replies than those without personalization.

Although it’s hard to reply to this question. But, personalized subject lines will help you to stand out in audiences inbox.

The writing done in any form which is completely original (with this I mean 100% original), requires a certain level of creativity. And it is something which is really hard to learn, but still, it is possible if you practice hard.

Even though creativity plays a major role in writing. No matter, one can understand and practice some specific skills that help you to get better.

You may not be a bestselling author but, a guest blogging is quite different from this. It includes a far less Academic Staff and more what the audience actually care about. If you have good knowledge about the basics of blogging, you can make a difference and achieve good success as a blogger.

If you want to create something decent, you need to prepare yourself and make all the required arrangements for better comfort. There are a number of ideas and thoughts which flows constantly through your mind.

All you need is to focus on your thoughts and utilize them to get something worthy. Here we are sharing some important steps which can help you to make your guest blogging more attractive and effective:

Your first step after your blog gets published is to bring immediate traffic to the blog post. So, the most obvious way one can perform is by promoting the post over your own email list.

These days many people prefer to include an entire blog post in their emails.

But, Believe Me! You shouldn’t do that.

Now, you must be thinking, Why? The reason why I’m saying it is because doing this doesn’t get you any traffic!

Think like this, if you provide the complete post in your subscriber’s inbox than they don’t have to visit your blog to see your post. Even, it makes them less likely to read, share or comment on your blog post.

So instead of the entire blog, try to use brief “teaser email” that allure your subscribers and bring them to your blog.

If your blog is amazing then there are good chances that your subscribers can share your post with their friends. In this way, people outside of your email list also discover your blog post.

Nowadays, average bloggers prefer to share their post over Social media, but smart bloggers prefer to create evergreen social media campaigns.

Yes! An evergreen social media campaigns.

Basically, it is a series of social media updates which recycles itself constantly. So, rather than just sharing your blog a few times, your post gets promoted again and again; just like autopilot.

Now, you think how is it possible?

It is possible and you can set this up by using a tool known as MeetEdgar. Using this tool, you can create a library that holds social media updates. Also, it aligns with a queue that automatically fills itself using your library updates.

Now, you know it is possible. So, here let me share some ideas regarding your Social media updates that you can add in your evergreen campaign:

If you desire to gain more views over your content then you need to help it rise in Google’s ranks.

And to improve the ranking, you have to provide valid information to show Google that your Blog post deserves to be on page one. Particularly, you require high-quality backlinks from your niche. By this, the search engine identifies that your post is high-quality by association.

Moreover, you can search for other blog owners who might want a link on your blog post. So do Google searches related to your blog topic. As a result, you will see a list of posts and resource posts that have links to other blog posts similar to yours.

Google phrases like:

Once you make a list of blogs that you want to reach out.

Make a list of blogs that you want to reach out to and then find the contact info of the people in charge. Send them an email explaining that you enjoyed reading their post and that you wrote one on a related topic.

Tell them you’d love to know what they think. Then, if you get a positive response, ask whether they’d consider adding the line to their post if they think their audience would be interested.

Speaking of links, that’s something you should take care off on your own blog as well.

Interlinking of your blog posts with each other makes it easier for Google to index. Even helps rank in search engines, and it keeps readers browsing your blog!

So set 10 minutes aside to do an internal link audit. Take a look at other posts you’ve written, and check if you can add any links to them that point to your newly published post. Make a game of it, and see how many internal links you can add in just 10 minutes!

This activity is one of the most overlooked, but also one of the most important. If you don’t analyze your post’s performance, how will you ever know what’s working and what’s not?

Set up a Google Analytics account to see whether your promotion strategies are working.

Look at the data a week after your post to see how well it did immediately after publication. Did it get as much traffic to your post as you were expecting?

“How long did visitors stick around to read your post, and did they convert to subscribers?

How much of your existing traffic is from social vs. referrals (people linking to your post) vs. direct channels (your teaser email)?”

For example, if you have lots of direct but no social traffic, that could mean that you’re doing a great job with your teaser email, but it underperformed in the social arena.

Then, make sure you check the post’s data periodically to see how it’s doing traffic-wise. (More on that in a second.)

If you think your work is over as soon as you click “publish,” it’s time to think again.

Because what you do once your post is live is even more important than what you do before. Taking your foot off the gas can mean that all the efforts you spent writing your post, go to waste.

So instead of writing post after post, spend some time getting people to read the ones you’ve already written. Try some of the above tasks on your older posts, and keep them in mind for your next ones.

Stop neglecting your posts after you publish them and get them the attention they deserve.

Writing high quality and unique content is not enough. You also need to promote your blog post, otherwise, it is just a waste of your time and hard work which you have utilized to write great content.

Here, we are going to cover the different ways through which you can promote your blog posts in the right manner. Thus, it will be able to reach the target audience and assist them by providing the exact information they want.

So, let’s move forward and identify the various ways that you can use to promote your blogs:

Email might be a crowded channel, but it can be one of the best ways to find someone who is interested to share your content on social media sites. One of the best ways to identify the right individuals is by using the tool known as Buzzsumo.

The tool provides 14 days free trial, therefore, you do not need to spend any money at the initial guest post promote your blogs. Once the trial is over, you can purchase a paid version. This tool can be a bit expensive, but if you are using the right kind of tactics, and you will be able to cover your costs easily.

Buzzsumo allows the user to find out the trending content over popular websites. All in all, it is great for content seekers. Basically, the tool ranks content on the basis of the number of times it has been shared and it holds Twitter, Facebook, Pinterest, and Facebook as their main sharing sources.

Moreover, you should consider trying this tool because it not only tells the trending content. But, also allow the user to identify “who is sharing the content over social media.”

Another option which you can opt for promoting your blog post is by doing paid promotion. The method can be a little expensive if you do not have a clear idea of what you are exactly doing.

Let’s have a look at how you can do this in a proper manner.

Always remember, the cheapest form of paid traffic is the easiest to convert. Lets, consider Facebook at the moment. It is because Facebook supports some incredible targeting features that can help you to make sure that your Blog posts are being shown to the users who are interested to get engaged.

When you promote your Blog posts by following this way, you will be able to retain the maximum number of visitors to your blog.

It is one of the most advanced tactics that you can use to promote your blog posts, but only if you do it in a proper manner. This tactic can provide you with some great outcomes.

The main idea behind this is:

You are going to identify the people who are talking about the content which is related to your post. After that, you are going to let those people know that you have got something similar to what they want.

If we talk about Google Alerts, there are two different ways through which you can do this. First, you can participate in the comment section of the blog posted by someone else. Or second, you can approach an audience using an email. And, if you are using Twitter, you can tweet or directly message someone.

You can start with setting up the Google Alerts, it will send you an update regarding the content which is related to what you are exactly looking for the promotion.

For example- You have a Blog Post covering the topic email marketing.

Go to: https://www.google.com/alerts

In the dialogue box, enter email marketing. After that, when you scroll down you will able to see the content related to your topic. Here, you will notice that content is sorted in the terms of ‘Web’ and ”News’. You can use both sections.

Another way you can use for promoting your blog post on social media sites. In the present date, most of the bloggers use social media sites for driving traffic to their blog.

You may think that you require a large following on social media sites to work this out for you but this is not necessary. Even with the small following and less sharing, you can generate positive results.

Less sharing probably do not have a plan or strategies, when it’s about promoting the content. And, if they have, then they might be using the strategies that are not effective enough. So let’s take a look at how you can save yourself from becoming the part of this state.

Start communicating in the popular Facebook group that comes under your niche.

For example – You are in the ‘Gym’ niche.

To find out the gym related groups, you need to search ‘Gym’ in the Facebook search box.

After that, click on the group tab and you will able to see the list of groups which are dedicated to the Gym related knowledge.

After finding the groups, you need to join them. Always remember, however, you do not need to join all the groups. The reason is, some of these groups are designed just to help some smaller niches which come under the larger niche.

You can promote your content on your own social media profiles.

When it is about posting the content on your own profile or fan page, sometimes you may get a bit worried as you may not have a big fan following.

Though, this problem can be easily fixed.

Initially, you can run some ads to your fan page and once you run the ads successfully. You will be able to build a good audience in a short interval of time.

Next step can take you for the content promotion “Shout out for a Shout out.”

The idea is- you can post an update to your fan page and other fan pages that lies within your space. You can contact the other fan page and let them know that you follow them and promote their content on the social site.

At the same time, you can also ask them if they are interested to post a link to your fan page on their fan page. This will allow you to increase the fan following, also let other people belong to the same niche to do the same.

Email marketing can be one of the effective ways of promoting content. Content promotion through email marketing can lead you to the increased traffic on your blog post.

If your content is engaging and compelling, the targeted audience won’t mind getting notified about the new content through an email.
Keep your email updates a pretty simple, provide an introduction in the first paragraph of the post and after that ask the people to click if they want to continue with the reading.

It is very important to make sure that small changes to the subject line description copy can be really helpful in improving the email open rates.

You can use the different text for every link, even if they are going on the same page. The strategy will give you expected outcomes if you can write equality subject lines in the first place.

It takes great practice to write a great subject line, but it is very important to pay attention to this because most of the email recipients open the emails based on the subject line.

When it is about content promotion, trust can be a great force multiplier. So, do whatever you can for building connections ahead of time.